Timex teams up with Miffy for a playful new watch with a strange dial

Timex has unveiled a new collaboration watch featuring Miffy, the popular cartoon rabbit created by Dutch illustrator Dick Bruna. Developed alongside Amsterdam-based skatewear label Pop Trading Company, the new Pop & Miffy by Timex MK1 combines an unusual dial design with the lightweight construction of Timex’s military-inspired MK1 series.

Officially announced on October 31, the new watch carries reference number TW6A31000 and forms part of Pop Trading Company’s 2026 Miffy collection. Its most distinctive feature is the unconventional arrangement of the hour markers, which have been shifted away from their traditional positions to create an optical illusion. A small illustration of Miffy sits near the centre of the dial.

The watch features a navy-blue design, including its resin case, dial, and fabric strap. Luminous hands and hour markers improve visibility in low light, while a domed acrylic crystal gives the timepiece a vintage look. The case measures 36 mm in diameter and 10.5 mm thick, making it a relatively compact option.

Underneath the playful exterior, the Pop & Miffy MK1 is a straightforward quartz watch powered by a replaceable SR626SW battery. It also comes with an 18 mm interchangeable slip-through fabric strap and 30-meter water resistance, making it suitable for everyday splashes but not swimming.

As for availability, the new Pop & Miffy by Timex MK1 is listed on the company’s UK and US websites at £105 and $129, respectively.