A huge GTA 6 mural featuring Jason and Lucia is currently taking shape in Williamsburg, just weeks before the game’s release.
(Update: One of the artists involved has now spoken out on Reddit.) The release of GTA 6 is getting closer – and the signs are now appearing on the streets of New York. A huge mural featuring Jason and Lucia is currently taking shape in Brooklyn. For fans, this is more than just another piece of outdoor advertising: Rockstar appears to be reviving a tradition from the GTA 5 era, suggesting that the final promotional push may now be underway.
A photo from New York is currently making the rounds on Reddit. After massive GTA 6 billboards appeared on the roof of the Miami Heat arena, another large-scale advertisement is now going up on the side of a building at the corner of Wythe Avenue and North 11th Street in Brooklyn. The first photo shows only the initial outline, but the design is already recognizable: the Grand Theft Auto logo alongside Jason and Lucia holding weapons, framed by palm trees.
The location is particularly interesting. Rockstar reportedly used the same corner for a GTA 5 mural back in 2013, and earlier Grand Theft Auto games were also promoted with elaborate hand-painted building façades. Rather than simply being a convenient advertising spot, the Brooklyn location may therefore be a deliberate nod to a long-running Rockstar tradition. A short video has since surfaced on Reddit showing the mural taking shape. While much of the artwork is still unfinished, parts of the background have already been painted in color:
The similarities to the GTA 5 campaign do not end with the location. That mural also appeared only a few weeks before the game launched and was accompanied by a broader wave of outdoor advertising across New York. Rockstar returning to the same corner 13 years later, once again just weeks before a GTA release, is therefore fueling speculation that the company is entering the final stretch of its marketing campaign.
That is certainly how many fans on Reddit are interpreting it. With GTA 6 (available for pre-order on Amazon) only weeks away and Rockstar seemingly following a familiar playbook, hopes are growing that October could bring more promotional material – whether additional screenshots, gameplay footage or even a new trailer. For now, however, Rockstar has not announced anything of the sort.
Oktober 8, 2026 08:58 AM EDT update
Artist reveals when the GTA 6 mural is expected to be finished
There are now not only new images showing the mural's progress, but also some interesting firsthand information. Artist u/Omfish has spoken out on Reddit, claiming to be personally involved in the project. According to him, the mural is expected to be completed as early as Friday, October 9, provided the work progresses as planned.
The large-scale mural reportedly requires a total of one to two weeks of work, with daily shifts lasting eight to ten hours. The artist also explains that he is working on the project as a freelance muralist for a company called Colossal, which, according to him, was previously involved in creating hand-painted advertisements for GTA: San Andreas. Another surprising detail concerns the mural's lifespan. According to Omfish, it is a temporary advertising installation that is expected to remain in place for only about a month. This means the artwork could even be painted over before GTA 6 is released.
Meanwhile, the planned completion on Friday has sparked fresh speculation. Some Reddit users hope Rockstar will release another trailer shortly afterward. Others have suggested October 15 as a possible date. However, there is currently no concrete evidence of an upcoming announcement.
Oktober 9, 2026 08:55 AM EDT update
The mural is almost finished
Another photo of the mural in Brooklyn has surfaced on Reddit, showing the artwork nearing completion. The palm tree on the right still needs to be finished, along with some leaves on the left and the large “Grand Theft Auto” lettering. However, the depiction of Jason and Lucia appears to be largely complete.
Marius Müller - Tech Writer - 6214 articles published on Notebookcheck since 2024
As a child in the 90s, my Gameboy was my steady companion. After school, the PlayStation was fired up. When I finally got my first PC, I was completely hooked. My passion for gaming has never waned since. For me, writing for Notebookcheck means reporting on topics that are really close to my heart - in addition to gaming, I also like to write about e-mobility, photovoltaics and innovative gadgets. When I'm not sitting at my computer, I'm probably on water rescue duty on the Baltic coast or trying to counteract the downsides of my geek life - namely sitting for long periods - at the local swimming pool.