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Audio-Technica's new flagship earbuds make Tokyo debut with noise cancellation that adapts to each ear

Audio-Technica ATH-TWX9MK3 wireless earbuds in black and beige colour options.
ⓘ Audio-Technica
The ATH-TWX9MK3 flagship earbuds are being demonstrated publicly in Tokyo ahead of their 20 November Japanese release.
Audio-Technica's ATH-TWX9MK3 flagship wireless earbuds are making their public debut in Tokyo on 7 November, ahead of a 20 November Japanese release. The new model combines fit-adaptive noise cancellation, 192 kHz/24-bit wireless audio and up to 33 hours of battery life with ANC enabled.

Audio-Technica is giving listeners in Tokyo an early opportunity to hear its latest flagship wireless earbuds before they reach shops. They are making their public debut at the Autumn Headphone Festival on 7 November, with a second listening event taking place at specialist retailer e-earphone's Akihabara store.

Announced on 5 November, the earbuds introduce Fit-Adaptive noise cancellation, which adjusts to changes in how each earpiece sits in the ear. Audio-Technica says the system uses upgraded MEMS microphones to detect differences in fit and adjust its noise-cancelling filters automatically, including differences between the left and right ears.

High-resolution audio and longer battery life

The ATH-TWX9MK3 also introduces Audio-Technica's Pure Motion Driver Gen2, featuring a 5.8 mm driver with a beryllium-coated diaphragm. Support for the LHDC-V5 codec enables wireless transmission at up to 192 kHz/24-bit when paired with a compatible device.

Battery life is rated at up to 11 hours on a single charge, or up to 33 hours in total with the charging case and noise cancellation enabled. Turning ANC off increases the combined figure to 45 hours. The earbuds also carry an IPX4 splash-resistance rating.

Two chances to listen before launch

Visitors to the Autumn Headphone Festival can try the earbuds at Audio-Technica's booth in Room 503 at Station Conference Tokyo between 11 am and 6 pm JST on 7 November. Admission is free.

Meanwhile, e-earphone's Akihabara store is hosting a separate demonstration from noon until 6 pm the same day.

Audio-Technica Pure Motion Driver Gen2 diagram showing its internal components and beryllium-coated diaphragm
ⓘ Audio-Technica
The ATH-TWX9MK3 uses a newly developed 5.8 mm driver incorporating a beryllium-coated diaphragm.

The earbuds are scheduled for release in Japan on 20 November in black and beige, with Japanese retailer Fujiya-Avic listing them at ¥41,800.

Customers who preorder or purchase through Audio-Technica's official Japanese online store by 27 November can also receive a branded mini pouch with a carabiner, while promotional stocks last.

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> Expert reviews and news on laptops, smartphones and tech innovations > News > News Archive > Newsarchive 2026 11 > Audio-Technica's new flagship earbuds make Tokyo debut with noise cancellation that adapts to each ear
Louise Burke, 2026-11- 7 (Update: 2026-11- 7)