Alienware will be the official eSports sponsor for ESL One Cologne 2018

As one of the largest professional gaming tournaments for Counter-Strike: Global Offensive, ESL One Cologne 2018 will be kicking off this weekend in Germany for teams to compete in a prize pool worth $300,000. The widely-publicized event makes it a perfect opportunity for OEMs to step in and get their names out as sponsors and partners.

Alienware will be taking the mantle this year as the main sponsor of the tournament. The company will be providing Alienware-branded PCs and 25-inch monitors for all professional players as well laptops for both analysts and casters behind the desk. There will also be a public showfloor populated by the latest Alienware devices and accessories for passersby to check out firsthand.

To further engage with audience members and social media, Alienware will be running drawings and handing out prizes while televising the festivities on Alienware.TV. Fans will have the opportunity to meet with members from Team Liquid and even potentially play matches against them by tweeting selfies with the hashtag #AWESLYOUVSPRO.

Dell and Alienware have been doubling down on the gaming world this year with a new range gaming laptops (G3, G5, and G7) and by building deeper partnerships to cater to the professional crowd.

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