Microsoft announces London flagship store opening date

Remember the Microsoft London store? Well, it has been glacially coming together since the company first announced it in September 2017. Finally, and seemingly without much fanfare, the store has an official opening date.

The London flagship store will open to the public for the first time on July 11. Located on Oxford Circus, the store will cover 21,932 square feet across three floors. Incidentally, it is only a few doors down from the Apple store on Regent Street. Apart from the usual showcase of technology, Microsoft has also incorporated a community theatre, which will host programmes and workshops for customers.

Moreover, there will be an Answer Desk that will provide tech support, advice and training. The store will also handle repairs like Apple stores do. Microsoft promises that it will offer these service in-store "no matter where the device was purchased, the brand or operating system". We doubt this will extend to Linux or Mac OS though.