LG reveals new design language for G-series flagship smartphone replacement

LG has teased its upcoming replacement for its long-standing G-series flagship smartphone line. Although not yet revealing the name by which the new series will go by, the company has strongly pointed towards the design direction the new device will headed. In its description of the device, the company call its Samsung-like tapered front and rear curve a 3D Arc Design although most of its focus is on the rear of the device.

LG points to the fact that a number of leading smartphones are creating sizable rear camera bumps, a trend that the company isn’t going to follow. Instead the rear camera array is predominantly integrated into the back of the device except for the main camera, which is slightly raised. The remaining two cameras and flash are “meant to evoke images of falling raindrops”. This arrangement, LG says, takes up less space “for a cleaner, sleeker overall look”.

Although the company makes no mention about the display, the only image provided hints at what could be an under-display selfie camera. Unlike the recent LG G-series and V-series smartphones there is neither a notch nor a teardrop camera visible. Given that LG is allegedly dropping the expensive Snapdragon 865 for the more affordable, and still solid Snapdragon 765 or 765G, it opens up the company to adopting a more exotic design features elsewhere, particularly if it is targeting the higher-end market with the device.

Our upcoming smartphone will draw on the rich history of classic LG designs which have always been distinctive at first touch. This handset will be a first-look at the competitive edge we will be bringing to every LG smartphone going forward.

         -- LG vice president Cha Yong-duk, head of LG’s Mobile Communications Design Lab